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I help organizations scale growth by integrating AI into program management, enablement, and marketing operations.

Proven leader with 20+ years of experience at Google, Looker, and Infor—bridging sales, marketing, and product with AI-driven strategies that deliver measurable ROI.

Blending Program Management, Marketing, and Sales Enablement with AI Innovation​

 

 

I’m Jennifer McMahon, a Sales Enablement & Integrated Marketing Leader, Program Manager, and AI Champion. Over my career, I’ve scaled global enablement programs at Google, launched enterprise product campaigns at Looker, and delivered demand-generation strategies at Infor that drove a $95:1 pipeline-to-spend ratio.

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My passion lies in helping organizations leverage AI as a growth multiplier. By embedding AI into enablement, GTM strategy, and marketing operations, I help teams work smarter, accelerate adoption, and deliver measurable impact.

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AI in Action: Real Examples of Impact

Professional Growth

AI-Enhanced Sales Enablement
(Google Cloud)

  • Designed and launched enablement programs to scale for thousands of sellers

  • Increased productivity 27% YoY

  • Built “just-in-time” training channels and deal acceleration programs

Business Consultation

Product Launch GTM Alignment
(BigQuery Editions)

  • Partnered with Product, Sales, and Ops for one of Google Cloud’s largest launches

  • Drove 30% revenue growth post-launch

  • Ensured global adoption with tailored field enablement

Upward Curve

Demand Generation with AI Insights
(Looker & Infor)

  • Directed integrated ABM campaigns for enterprise solutions

  • Delivered $95:1 pipeline-to-spend ratio
    and $9:1 closed-won ROI

  • Aligned sales planning cycles with marketing strategy to improve forecast accuracy

Frameworks and Playbooks

Scalable AI Frameworks for Modern GTM Teams

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AI-Powered Enablement Framework

Download the AI Growth Playbook to learn how to use AI for onboarding, training, and deal acceleration. 

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AI Change Adoption Roadmap

Successful AI transformation depends on change management. This roadmap outlines the five stages: Awareness, Readiness, Adoption, Scale, and Sustain. Each step ensures that AI adoption is not only embraced but sustained long-term.

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AI-Driven GTM Alignment Playbook

Connecting sales, marketing, and RevOps with AI insights to improve forecasting and pipeline visibility

My AI creations

Here are some examples of leveraging AI to create interactive content for different scenarios.

Insights

3 Ways AI Will Reshape Sales Enablement in 2026

AI isn’t about replacing sellers—it’s about augmenting them. By creating “just-in-time” AI-powered enablement channels, companies can help sellers get the insights they need in the flow of work, improving both productivity and win rates.

How RevOps Leaders Can Use AI to Improve Forecast Accuracy

Leveraging predictive analytics and historical data, AI can provide RevOps leaders with a more accurate picture of future performance, allowing them to proactively identify risks and opportunities.

The Role of AI in ABM Campaigns: From Targeting to Pipeline ROI

AI optimizes ABM by identifying high-value accounts, personalizing content at scale, and measuring the direct impact on pipeline and revenue, transforming the way marketers engage with key targets.

Why Change Management is the Missing Piece in AI Adoption

Technology is only half the battle. Successful AI adoption requires a strong change management strategy that addresses user concerns, provides clear communication, and offers continuous training to ensure sustained value.

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